The distributor brands can trust.
Russell Retail Group is a UK retail distribution partner. We place established brands across the UK’s leading online marketplaces and retail channels, and run them properly, so the brand grows without the work or the risk.
A focused UK retail distribution partner.
We’re a UK-registered retail distribution partner. We place established brands across the UK’s leading online marketplaces and retail channels, and run those channels properly on the brand’s behalf. Founded in 2024, we’re deliberately focused and accountable, an operation built around doing distribution the right way, not the fastest way.
We’re not a marketplace free-for-all. Every product we take on is bought at genuine trade price, priced and protected on every channel, and reordered only when it earns it.
Not the usual reseller.
Most marketplace resellers are anonymous, price-driven and hard to hold to account. We’re the opposite, a named partner that guards pricing, presentation and provenance at every step.
We protect the brand
A typical reseller races to the lowest price and lists whatever it can scrape together. We hold agreed price floors, use correct titles and imagery, and represent the brand the way its owner intended.
We’re paperwork-ready and authorised
We only distribute where we’re permitted to, buy through legitimate trade accounts, and keep a full VAT-invoice trail. Your trade application gets completed properly, not dodged.
We’re accountable and transparent
One partner who answers for the channel, with clear reporting on pricing, sell-through and availability. No black box, no grey-market behaviour.
Have a brand you’d like placed and protected across the UK?
Become a partnerWhat we hold to.
Brand-safe by default
Price floors, accurate listings and authorised conduct come first, before any sale.
Transparent
Clear reporting and straight answers. You can see how the channel is performing at any time.
Reliable & replenishing
We hold stock, keep listings live, and reorder the lines that keep performing, steadily, not in spikes.
Honest trade
Genuine trade accounts, full VAT invoicing, and only claims we can stand behind.
A real, registered UK company.
Credibility isn’t a logo wall. It’s being properly incorporated, VAT-registered and straightforward about who you’re dealing with.
- Registered company
- Russell Retail Group Ltd
- Jurisdiction
- Registered in England & Wales
- Company number
- Company No. 16000000
- VAT number
- VAT GB 000 0000 00
- Contact
- hello@russellretail.co.uk